Last week at IMEX America (one of the largest meetings-related events in the world), I attended three different sessions on the “state of the union for meetings”. I was curious if my speaker friends could look forward to more engagements, or if I should tell them to start tightening their belt.
Want to know what the outlook is?
First I should tell you that all three sessions agreed on the outlook for the next few years, which gives me some confidence in the information.
The prediction is…the future looks bright!
- more meeting planners than last year predict an increase in live attendance
- more meeting planners than last year say their budgets are growing
- more meetings are being scheduled
This is great news! Now, how to capitalize on it….
You can download the report from the Meeting Professionals International session, and also the report from the American Express Meetings & Events session.