It’s no secret sending out emails is a great way to stay in touch, deliver announcements, and keep your business top of mind for customers. At the same time, it can be hard to grow your email list and get the subscribers you need.
Why you want to grow your email list
Email subscribers consist of a fantastic audience as they are a group of individuals who have interacted with your brand in some way shape or form. They are familiar with your brand and are more likely to engage with your email messaging over a cold audience.
Growing this list of email subscribers can be difficult as users need to be aware of your emails and then be enticed to subscribe to them. One of the best ways to grow your list, however, is with the use of webinars!
The trick to gaining email subscribers from webinars is to drive traffic to your registration landing page. We’re here to explore how you can get users to your landing page and ultimately grow your list of email subscribers.
You’ll also want to check out how to be a great virtual event speaker here.
Use Your Blog to Promote
If you’re doing it correctly, your website blog will be gaining valuable traffic for your website. You can leverage this traffic by mentioning your webinar in your blog posts.
This can help to build attendance for the webinar and increase the likelihood of registrants seeing the email sign up option on your webinar landing page.
You might also post specific blog posts just about your upcoming webinar and offer multiple opportunities for newsletter sign-up. Tell viewers that they can stay up to date on future webinars by subscribing to your newsletter.
Partner with Another Company
One of the best ways to grow your email list? Partner up with another company in order to get more webinar registrants.
Partnering with a company whose brand relates to your own can help you to double your reach. By cross-promoting, both companies benefit as they gain access to each other’s audiences, and get to promote each other’s expertise.
Reuse Webinars to Grow Your Email List
Once your webinar is finished, it doesn’t mean the opportunities for using them are done!
You can repost old webinars to social media, or use them to write out new content for your website blog. This content has proven to be valuable to viewers in the past, so why not keep that valuable content available for use?
PS. You might even mention that the content was derived from a webinar in order to get sign-ups for future webinars.
Use the Power of Social Media
Social media is your opportunity to talk about your upcoming webinars and promote them for participation. You should mention the date and time of the webinar, as well as the exciting topics you’ll be discussing.
Be sure to post about the webinar multiple times leading up to the event, and tag all relevant partners in order for them to repost.
Take a look at your perfect 7 step social media marketing event strategy here.
Ask for Shares
If you have powerful connections, then this is your chance to use them to your advantage! Ask anyone who might be relevant to your industry or webinar topic to share it.
If an important person can advocate for your webinar, people will be a lot more inclined to flock towards it. Your webinar will see an increase in registrants, and your long-term relationship with those registrants will grow as they subscribe to your email newsletters.
Ready to Start?
Now you have the information you need to get started on using webinars to grow your email list! But you might find yourself still weary of hosting them.
If hosting webinars aren’t your cup of tea, eSpeakers can help! Our innovative platform hosts a plethora of choices for top speakers that connect to your audiences and help drive leads.
Ready to hear more? Contact us about our services today!
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6 Steps For Putting On A Virtual Event That Works